By: Jack Zeifman | Date: February 2026
This page looks at how much money Alo Yoga has made each year from 2007 to 2025. Founded in Los Angeles in 2007, Alo Yoga grew from a small studio brand into a billion-dollar company driven by celebrity partnerships and social media. Because Alo is a private company, some figures are industry estimates.
Who would use this data:
| Year | Revenue (Millions) | Growth % | Change in Revenue | Notes |
|---|---|---|---|---|
| 2007 | ~$5 | -- | -- | Founded in Los Angeles |
| 2010 | ~$20 | ~40%/yr | -- | Growing studio brand |
| 2013 | ~$50 | ~35%/yr | -- | Celebrity early adopters |
| 2015 | ~$80 | ~26% | +$30 | Launched men's line |
| 2016 | ~$95 | ~19% | +$15 | Instagram growth |
| 2017 | ~$120 | ~26% | +$25 | Celebrity partnerships boom |
| 2018 | ~$135 | ~13% | +$15 | Expanding product lines |
| 2019 | ~$160 | ~19% | +$25 | Launched Alo Moves platform |
| 2020 | $200 | 25.0% | +$40 | COVID boosted athleisure demand |
| 2021 | ~$500 | ~150% | +$300 | TikTok explosion, athleisure boom |
| 2022 | $1,000 | ~100% | +$500 | Surpassed $1 billion in revenue |
| 2023 | ~$1,400 | ~40% | +$400 | $10 billion valuation reached |
| 2024 | ~$1,650 | ~18% | +$250 | Seoul flagship store opened |
| 2025 | ~$2,000 | ~21% | +$350 | 100 global stores target |
~ = estimated figures based on industry reports (Fitt Insider, Statista). Confirmed figures shown without ~.
Here's what happened during COVID-19:
| Year | Revenue | Growth |
|---|---|---|
| 2020 | $200 million | 25.0% |
| 2021 | ~$500 million | ~150% |
| 2022 | $1.0 billion | ~100% |
Why this happened: During the pandemic, people stayed home and wanted comfortable clothes. Alo Yoga's celebrity-endorsed products went viral on TikTok and Instagram, driving massive growth. The company grew fivefold in just two years, from $200 million to over $1 billion.
For over a decade, Alo was a beloved brand within yoga and wellness communities but stayed relatively small compared to Lululemon. Celebrity early adopters like Bella Hadid and Kendall Jenner wore Alo on Instagram, slowly building brand prestige. The launch of Alo Moves, a digital fitness platform, showed early vision for building a wellness ecosystem beyond just clothing.
Alo has set its sights on global dominance. The brand hit a $10 billion valuation in 2023 and opened its first Asia flagship in Seoul in 2025. Growth has settled to around 18-21% annually, which is still very strong for a company of this size. Research shows that Lululemon customers who switch to Alo end up spending more at Alo ($660/year) than they previously spent at Lululemon ($600/year).