By: Jack Zeifman | Date: February 2026
This page looks at how much money Vuori has made each year from 2015 to 2025. Founded in Encinitas, California in 2015 by Joe Kudla, Vuori grew from a startup into a $5.5 billion company in under 10 years — one of the fastest growth stories in the history of the apparel industry. Because Vuori is a private company, some figures are industry estimates.
Who would use this data:
| Year | Revenue (Millions) | Growth % | Change in Revenue | Notes |
|---|---|---|---|---|
| 2015 | ~$1 | -- | -- | Founded in Encinitas, CA |
| 2016 | ~$3 | ~200% | +$2 | Seed funding of $1.15M raised |
| 2017 | ~$10 | ~230% | +$7 | Rapid early scaling |
| 2018 | $30 | ~200% | +$20 | Men's focus paying off |
| 2019 | ~$75 | ~150% | +$45 | $45M Series B funding raised |
| 2020 | ~$150 | ~100% | +$75 | COVID boosts athleisure demand |
| 2021 | ~$300 | ~100% | +$150 | $400M SoftBank deal; $4B valuation |
| 2022 | ~$430 | ~43% | +$130 | Expanded to 7 international markets |
| 2023 | ~$540 | ~26% | +$110 | London flagship opened |
| 2024 | ~$637 | ~18% | +$97 | $825M funding; $5.5B valuation |
| 2025 | ~$750 | ~18% | +$113 | 100 global stores target |
~ = estimated figures based on industry reports (Growjo, CB Insights, Glossy). 2018 and 2024 figures are widely reported.
Here's how fast Vuori grew in its first four years:
| Year | Revenue | Growth |
|---|---|---|
| 2015 | ~$1 million | -- |
| 2017 | ~$10 million | ~230% |
| 2019 | ~$75 million | ~150% |
Why this happened: Vuori targeted men first — a segment that Lululemon mostly ignored in its early years. Men who wanted quality athletic clothes that also looked good outside the gym had very few options. Vuori filled that gap with a laid-back California lifestyle aesthetic. The early growth rate of around 200% per year is one of the fastest in apparel brand history.
The pandemic boosted all athleisure brands, but Vuori was at exactly the right stage of growth to take full advantage. Revenue doubled in both 2020 and 2021. In October 2021, SoftBank invested $400 million — the largest private investment ever made in an apparel brand at the time — valuing Vuori at $4 billion. That made Vuori one of the fastest startups ever to reach a $4 billion valuation.
Growth has settled to around 18-26% annually as Vuori gets larger. The company raised another $825 million in November 2024, this time at a $5.5 billion valuation. Vuori is now expanding internationally with stores in London, and plans for Seoul and Beijing. At this growth rate, Vuori could realistically hit $1 billion in annual revenue within the next two years.